{"id":4016,"date":"2018-09-28T08:44:18","date_gmt":"2018-09-28T08:44:18","guid":{"rendered":"http:\/\/www.despega360.com\/?p=4016"},"modified":"2020-05-21T13:53:28","modified_gmt":"2020-05-21T13:53:28","slug":"que-es-el-storytelling-y-por-que-aplicarlo","status":"publish","type":"post","link":"https:\/\/www.despega360.com\/en\/que-es-el-storytelling-y-por-que-aplicarlo\/","title":{"rendered":"\u00bfQu\u00e9 es el Storytelling y por qu\u00e9 aplicarlo?"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbSection\u00bb _builder_version=\u00bb3.22&#8243; background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb0px|||\u00bb custom_padding_tablet=\u00bb0px|||\u00bb transparent_background=\u00bboff\u00bb padding_mobile=\u00bbon\u00bb][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25&#8243; parallax=\u00bbon\u00bb parallax_method=\u00bboff\u00bb custom_padding=\u00bb||0px|\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_divider show_divider=\u00bboff\u00bb disabled_on=\u00bbon|on|off\u00bb admin_label=\u00bbDivider\u00bb _builder_version=\u00bb3.23.4&#8243; height=\u00bb110&#8243; hide_on_mobile=\u00bbon\u00bb][\/et_pb_divider][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb3.27.4&#8243; text_font=\u00bbPT Sans|on|||\u00bb text_text_color=\u00bb#bcbcbc\u00bb text_letter_spacing=\u00bb2px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||0px|\u00bb custom_padding=\u00bb||0px|\u00bb]Conceptos del Marketing Digital<br \/>\n[\/et_pb_text][et_pb_post_title meta=\u00bboff\u00bb featured_image=\u00bboff\u00bb text_color=\u00bblight\u00bb _builder_version=\u00bb4.4.3&#8243; title_font=\u00bbOswald||||||||\u00bb title_text_align=\u00bbcenter\u00bb title_text_color=\u00bb#303030&#8243; title_font_size=\u00bb38px\u00bb title_line_height=\u00bb1.1em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb18px||45px|||\u00bb hover_enabled=\u00bb0&#8243; background_image=\u00bbhttps:\/\/www.despega360.com\/wp-content\/uploads\/2020\/03\/linea-gris.png\u00bb background_size=\u00bbcontain\u00bb][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb0px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb3.27.4&#8243; text_font=\u00bbPT Serif||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.5em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb40px||0px|\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb border_style=\u00bbsolid\u00bb]\u00bfConoces la <strong>t\u00e9cnica de Storytelling<\/strong>? Storytelling es el arte de contar historias. En el mundo del marketing, es una t\u00e9cnica muy utilizada para conseguir llegar a los usuarios de manera m\u00e1s efectiva a trav\u00e9s de una historia.<\/p>\n<p>Cada vez es m\u00e1s complicado llegar al p\u00fablico, llamar su atenci\u00f3n en medio de los millones de mensajes que reciben cada d\u00eda. Las empresas deben de aprender a contar su propia historia, desde sus inicios, y convertirla en una <strong>poderosa herramienta de atracci\u00f3n y fidelizaci\u00f3n <\/strong>a trav\u00e9s de los diferentes canales que utilizan.<\/p>\n<p><strong>\u00bfPor qu\u00e9 es importante el Storytelling?<\/strong><\/p>\n<p><strong>\u00a0<\/strong>Las historias tienen un impacto mucho mayor, al sobresalir por encima de todo el ruido que se genera diariamente en los diferentes canales que utilizamos. Permiten crear unos <strong>v\u00ednculos emocionales y un sentimiento de pertenencia a la marca muy potentes<\/strong>, adem\u00e1s de retenerse en las memorias de los usuarios por mucho m\u00e1s tiempo. Para realmente darnos cuenta de la importancia que pueden tener, solo hay que pensar en los cuentos infantiles y en lo que nos han impactado durante toda nuestra vida.<\/p>\n<p>Lo m\u00e1s importante a la hora de desarrollar esta <strong>poderosa herramienta de marketing <\/strong>es conocer bien a nuestro p\u00fablico y conseguir, a trav\u00e9s de una conexi\u00f3n emocional, transmitir los valores que pretendemos a trav\u00e9s de la historia que contamos.<\/p>\n<p><strong>\u00a0<\/strong><strong>\u00bfC\u00f3mo consigo realizar una buena historia?<\/strong><\/p>\n<p><strong>\u00a0<\/strong>Cada empresa debe adaptar lo que quiere decir a su propia historia. Lo que s\u00ed est\u00e1 claro, es que debe de contar con los siguientes elementos:<\/p>\n<ul>\n<li>Los valores de tu marca<\/li>\n<li>Elementos emotivos<\/li>\n<li>Un lenguaje que se base en emociones<\/li>\n<li>Tu valor diferencial como marca<\/li>\n<li>Aspectos positivos que aportes a tu p\u00fablico<\/li>\n<li>El gancho para enamorar a tus seguidores para que te prefieran a ti entre el resto de marcas de tu competencia<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb0px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/www.despega360.com\/wp-content\/uploads\/2017\/09\/MARIblogfoto.png\u00bb show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_last_edited=\u00bbon|desktop\u00bb admin_label=\u00bbImage\u00bb _builder_version=\u00bb3.23&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb39px|||||\u00bb animation_direction=\u00bboff\u00bb border_style=\u00bbsolid\u00bb animation=\u00bboff\u00bb always_center_on_mobile=\u00bbon\u00bb][\/et_pb_image][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.4.3&#8243; text_font=\u00bbPT Sans||||\u00bb text_text_color=\u00bb#323232&#8243; text_font_size=\u00bb18&#8243; text_line_height=\u00bb1.4em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb14px||0px|\u00bb hover_enabled=\u00bb0&#8243;]<\/p>\n<p><b>Mari Carmen Var\u00f3n<\/b>, Periodista especializada en Comunicaci\u00f3n.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb3.27.4&#8243; text_font=\u00bbPT Sans|on|||\u00bb text_text_color=\u00bb#363636&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px|||\u00bb]28 Septiembre 2018<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Storytelling es el arte de contar historias. En el mundo del marketing, es una t\u00e9cnica muy utilizada para conseguir llegar a los usuarios de manera m\u00e1s efectiva a trav\u00e9s de una historia, pues consigue destacar por encima de todo el ruido que se genera diariamente en los canales utilizados. <\/p>","protected":false},"author":1,"featured_media":4019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","spay_email":"","jetpack_publicize_message":""},"categories":[3],"tags":[25,98,20,21,88,83,97],"jetpack_featured_media_url":"https:\/\/i1.wp.com\/www.despega360.com\/wp-content\/uploads\/2018\/09\/STORYTELLING-blog.jpg?fit=960%2C560&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p95rqk-12M","jetpack-related-posts":[{"id":4129,"url":"https:\/\/www.despega360.com\/en\/organiza-eventos-para-mejorar-tu-imagen-de-marca\/","url_meta":{"origin":4016,"position":0},"title":"Organise events to improve your brand image","date":"16\/04\/2019","format":false,"excerpt":"\u00bfQuieres mejorar tu imagen de marca? 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