{"id":4004,"date":"2018-09-04T11:51:22","date_gmt":"2018-09-04T11:51:22","guid":{"rendered":"http:\/\/www.despega360.com\/?p=4004"},"modified":"2020-05-21T13:54:26","modified_gmt":"2020-05-21T13:54:26","slug":"5-claves-para-crear-infografias","status":"publish","type":"post","link":"https:\/\/www.despega360.com\/en\/5-claves-para-crear-infografias\/","title":{"rendered":"5 claves para crear infograf\u00edas"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbSection\u00bb _builder_version=\u00bb3.22″ background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb0px|||\u00bb custom_padding_tablet=\u00bb0px|||\u00bb transparent_background=\u00bboff\u00bb padding_mobile=\u00bbon\u00bb][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25″ parallax=\u00bbon\u00bb parallax_method=\u00bboff\u00bb custom_padding=\u00bb||0px|\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_divider show_divider=\u00bboff\u00bb disabled_on=\u00bbon|on|off\u00bb admin_label=\u00bbDivider\u00bb _builder_version=\u00bb3.23.4″ height=\u00bb110″ hide_on_mobile=\u00bbon\u00bb][\/et_pb_divider][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb3.27.4″ text_font=\u00bbPT Sans|on|||\u00bb text_text_color=\u00bb#bcbcbc\u00bb text_letter_spacing=\u00bb2px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||0px|\u00bb custom_padding=\u00bb||0px|\u00bb]Conceptos de Dise\u00f1o Gr\u00e1fico
\n[\/et_pb_text][et_pb_post_title meta=\u00bboff\u00bb featured_image=\u00bboff\u00bb text_color=\u00bblight\u00bb _builder_version=\u00bb4.4.3″ title_font=\u00bbOswald||||||||\u00bb title_text_align=\u00bbcenter\u00bb title_text_color=\u00bb#303030″ title_font_size=\u00bb38px\u00bb title_line_height=\u00bb1.1em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb18px||34px|||\u00bb hover_enabled=\u00bb0″ background_image=\u00bbhttps:\/\/www.despega360.com\/wp-content\/uploads\/2020\/03\/linea-gris.png\u00bb background_size=\u00bbcontain\u00bb][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb0px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb3.27.4″ text_font=\u00bbPT Serif||||\u00bb text_text_color=\u00bb#363636″ text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.5em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb40px||0px|\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb]<\/p>\n

Crear una infograf\u00eda consiste en presentar una informaci\u00f3n concreta de forma clara y bien organizada<\/strong> al lector mediante el dise\u00f1o gr\u00e1fico usando recursos gr\u00e1ficos, mapas, dibujos, etc. <\/span><\/p>\n

La finalidad de las infograf\u00edas es facilitar la lectura de determinados temas que pueden ser dif\u00edciles de comprender o muy pesados expresados \u00fanicamente por escrito. Otra de sus funciones es apoyar visualmente textos<\/strong> con la informaci\u00f3n m\u00e1s relevante, comparar datos y ofrecer una opci\u00f3n m\u00e1s visual y atractiva<\/strong> de plasmarlos.\u00a0 <\/span>Se componen de imagen y textos lo m\u00e1s cortos posibles.<\/span><\/p>\n

La estructura debe estar organizada de tal forma que el elector vea una claro recorrido por las im\u00e1genes y el texto, resaltando los datos m\u00e1s importantes y sin distraer en aspectos secundarios.<\/span><\/p>\n

Adem\u00e1s de servir para apoyar textos o entradas de blog, su uso en redes sociales<\/strong> hace que aumente la visibilidad de la informaci\u00f3n o la marca en cuesti\u00f3n y refuerza la imagen de marca.<\/span><\/p>\n

A continuaci\u00f3n te damos 5 claves para crear infograf\u00edas \u00fatiles y atractivas para completar tus post o compartir en redes sociales:<\/span><\/p>\n

    \n
  1. Elige un tema y docum\u00e9ntate:<\/strong> es importante citar las fuentes y aportar datos de valor.<\/span><\/li>\n
  2. Organiza bien la informaci\u00f3n:<\/strong> reduce al m\u00e1ximo los textos y prioriza la informaci\u00f3n a mostrar, diferenciando niveles por colores, tama\u00f1os o grosores de tipograf\u00eda.<\/span><\/li>\n
  3. Crea un boceto:<\/strong> imprescindible, crear una infograf\u00eda desde cero y que salga a la primera es imposible, primero papel y l\u00e1piz \ud83d\ude42<\/span><\/li>\n
  4. Utiliza recursos gr\u00e1ficos\u00a0que tengan un estilo com\u00fan:<\/strong> menos es m\u00e1s. No mezcles im\u00e1genes que no sigan un mismo estilo, que no aporten nada al contenido y distraigan al lector. Es mejor usar menos recursos gr\u00e1ficos, ilustraciones e iconos, pero los que parezcan tengan sentido y aporten valor.<\/span><\/li>\n
  5. Piensa un t\u00edtulo que llame la atenci\u00f3n y que sea atractivo.<\/strong> Un buen t\u00edtulo har\u00e1 que el lector se pare en tu imagen y vea tu contenido. Es fundamental.<\/span><\/li>\n<\/ol>\n

    Aqu\u00ed os dejo algunos ejemplos de infograf\u00edas que hemos realizado \u00bfQu\u00e9 os parecen? Si quieres completar tus post o aportar contenido de calidad en tus redes, \u00a1puedes confiar en nosotr@s!<\/a><\/span><\/p>\n

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    \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb0px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/www.despega360.com\/wp-content\/uploads\/2017\/10\/ISA.png\u00bb show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_last_edited=\u00bbon|desktop\u00bb admin_label=\u00bbImage\u00bb _builder_version=\u00bb3.23″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb40px|||||\u00bb border_style=\u00bbsolid\u00bb animation=\u00bboff\u00bb always_center_on_mobile=\u00bbon\u00bb][\/et_pb_image][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.4.3″ text_font=\u00bbPT Sans||||\u00bb text_text_color=\u00bb#323232″ text_font_size=\u00bb18″ text_line_height=\u00bb1.4em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb14px||0px|\u00bb hover_enabled=\u00bb0″]<\/p>\n

    Isabel S\u00e1nchez<\/b>,\u00a0Graduada en Bellas Artes y especialista en Dise\u00f1o Gr\u00e1fico.<\/span><\/p>\n

    [\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb3.27.4″ text_font=\u00bbPT Sans|on|||\u00bb text_text_color=\u00bb#363636″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px|||\u00bb]4 Septiembre 2018
    \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Crear una infograf\u00eda consiste en presentar una informaci\u00f3n concreta de forma clara y bien organizada al lector mediante el dise\u00f1o gr\u00e1fico usando recursos gr\u00e1ficos, mapas, dibujos, etc.<\/p>","protected":false},"author":1,"featured_media":4005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","spay_email":"","jetpack_publicize_message":""},"categories":[3],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.despega360.com\/wp-content\/uploads\/2018\/09\/infografia-post.jpg?fit=1500%2C875&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p95rqk-12A","jetpack-related-posts":[{"id":4129,"url":"https:\/\/www.despega360.com\/en\/organiza-eventos-para-mejorar-tu-imagen-de-marca\/","url_meta":{"origin":4004,"position":0},"title":"Organise events to improve your brand image","date":"16\/04\/2019","format":false,"excerpt":"\u00bfQuieres mejorar tu imagen de marca? Consigue darle m\u00e1s visibilidad a tu empresa con la organizaci\u00f3n de eventos que logren aumentar tu reputaci\u00f3n y prestigio entre las empresas de tu mismo sector y, adem\u00e1s, llamen la atenci\u00f3n de empresas que te interesen.","rel":"","context":"In "BLOG"","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/www.despega360.com\/wp-content\/uploads\/2019\/04\/eventos.jpg?fit=960%2C560&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3891,"url":"https:\/\/www.despega360.com\/en\/entrevista-a-aurora-rumi\/","url_meta":{"origin":4004,"position":1},"title":"Entrevista a Aurora Rum\u00ed","date":"07\/05\/2018","format":false,"excerpt":"Entrevista a la ilustradora almeriense Aurora Rum\u00ed.","rel":"","context":"In "BLOG"","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/www.despega360.com\/wp-content\/uploads\/2018\/05\/aurora-rumi.png?fit=1200%2C700&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.despega360.com\/en\/wp-json\/wp\/v2\/posts\/4004"}],"collection":[{"href":"https:\/\/www.despega360.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.despega360.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.despega360.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.despega360.com\/en\/wp-json\/wp\/v2\/comments?post=4004"}],"version-history":[{"count":5,"href":"https:\/\/www.despega360.com\/en\/wp-json\/wp\/v2\/posts\/4004\/revisions"}],"predecessor-version":[{"id":4644,"href":"https:\/\/www.despega360.com\/en\/wp-json\/wp\/v2\/posts\/4004\/revisions\/4644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.despega360.com\/en\/wp-json\/wp\/v2\/media\/4005"}],"wp:attachment":[{"href":"https:\/\/www.despega360.com\/en\/wp-json\/wp\/v2\/media?parent=4004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.despega360.com\/en\/wp-json\/wp\/v2\/categories?post=4004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.despega360.com\/en\/wp-json\/wp\/v2\/tags?post=4004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}