{"id":3577,"date":"2017-10-09T11:37:17","date_gmt":"2017-10-09T11:37:17","guid":{"rendered":"http:\/\/www.despega360.com\/?p=3577"},"modified":"2020-05-21T14:38:23","modified_gmt":"2020-05-21T14:38:23","slug":"que-es-seo-y-como-funciona","status":"publish","type":"post","link":"https:\/\/www.despega360.com\/en\/que-es-seo-y-como-funciona\/","title":{"rendered":"\u00bfQu\u00e9 es SEO y c\u00f3mo funciona?"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbSection\u00bb _builder_version=\u00bb3.22″ background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb0px|||\u00bb custom_padding_tablet=\u00bb0px|||\u00bb transparent_background=\u00bboff\u00bb padding_mobile=\u00bbon\u00bb][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25″ parallax=\u00bbon\u00bb parallax_method=\u00bboff\u00bb module_alignment=\u00bbcenter\u00bb custom_padding=\u00bb||0px|\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_divider show_divider=\u00bboff\u00bb disabled_on=\u00bbon|on|off\u00bb admin_label=\u00bbDivider\u00bb _builder_version=\u00bb3.23.4″ height=\u00bb110″ hide_on_mobile=\u00bbon\u00bb][\/et_pb_divider][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb3.27.4″ text_font=\u00bbPT Sans|on|||\u00bb text_text_color=\u00bb#bcbcbc\u00bb text_font_size=\u00bb17px\u00bb text_letter_spacing=\u00bb2px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||0px|\u00bb custom_padding=\u00bb||0px|\u00bb border_style=\u00bbsolid\u00bb]Conceptos del Marketing Digital
\n[\/et_pb_text][et_pb_post_title meta=\u00bboff\u00bb featured_image=\u00bboff\u00bb text_color=\u00bblight\u00bb _builder_version=\u00bb4.4.3″ title_font=\u00bbOswald||||||||\u00bb title_text_color=\u00bb#303030″ title_font_size=\u00bb48px\u00bb title_line_height=\u00bb1.1em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb18px||39px|||\u00bb hover_enabled=\u00bb0″ border_style=\u00bbsolid\u00bb background_image=\u00bbhttps:\/\/www.despega360.com\/wp-content\/uploads\/2020\/03\/linea-gris.png\u00bb background_size=\u00bbcontain\u00bb][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb0px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb3.27.4″ text_font=\u00bbPT Serif||||\u00bb text_text_color=\u00bb#363636″ text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.5em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb40px||0px|\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb]SEO (Search Engine Optimization<\/strong>) se basa en realizar acciones de promoci\u00f3n de un sitio web y generar visitas a trav\u00e9s de los buscadores<\/strong>. Consiste en la pr\u00e1ctica de campa\u00f1as cuyo objetivo es aparecer en un lugar destacado de los buscadores, a trav\u00e9s de palabras clave que definen tu negocio.<\/p>\n

A la hora de desarrollar tu estrategia SEO<\/strong> debes tener en cuenta dos tipos de buscadores, los directorios<\/strong> y los motores de b\u00fasqueda<\/strong>. Los directorios son los buscadores que mantienen una organizaci\u00f3n de las p\u00e1ginas incluidas en su base de datos por categor\u00edas, es decir, tienen un directorio navegable de temas. Para que una p\u00e1gina quede registrada en un \u00edndice debemos mandarles la direcci\u00f3n a los administradores de ese \u00edndice, generalmente acompa\u00f1ada de una serie de datos que les ayuden a clasificar la p\u00e1gina de una forma correcta, como la descripci\u00f3n, tem\u00e1tica, titulo o lenguaje.<\/p>\n

El caso de los motores de b\u00fasqueda es bien distinto. Podemos tomar como ejemplo a Google<\/strong>, y veremos que la \u00fanica informaci\u00f3n que proporcionamos a un motor es la direcci\u00f3n URL. El resto del proceso se realiza de forma autom\u00e1tica.<\/p>\n

Dicho esto, debes saber que hay unas claves que har\u00e1n que obtengas mejores resultados en tus campa\u00f1as. \u00a0Estos tres pasos te ayudar\u00e1n a optimizar al m\u00e1ximo tus resultados SEO<\/strong>:<\/p>\n

    \n
  1. Implementaci\u00f3n y desarrollo de palabras clave<\/strong>.<\/li>\n<\/ol>\n

    Debes buscar las palabras clave que mejor definan tu p\u00e1gina web. Para ello, deber\u00e1s pensar desde el punto de vista del usuario, \u00bfqu\u00e9 palabras clave utilizar\u00e1 el usuario para llegar hasta tu empresa?<\/p>\n

      \n
    1. Medici\u00f3n<\/strong><\/li>\n<\/ol>\n

      Mide en todo momento el rendimiento de tus palabras clave. F\u00edjate en qu\u00e9 combinaciones de las mismas afectan positivamente a la evoluci\u00f3n en las b\u00fasquedas de tu p\u00e1gina web.<\/p>\n

        \n
      1. Optimizaci\u00f3n<\/strong><\/li>\n<\/ol>\n

        Optimiza los contenidos en base a su rendimiento, teniendo en cuenta el ciclo de compra de los usuarios. Tras medir los resultados obtenidos, aplica estrategias para mejorar los resultados obtenidos.<\/p>\n

        Si est\u00e1s perdido con el t\u00e9rmino SEO<\/strong>, aqu\u00ed<\/a> os dejamos una lista con toda la terminolog\u00eda que debes conocer para adentrarte en este interesante mundo del Marketing Digital.<\/p>\n

         <\/p>\n

         <\/p>\n

         <\/p>\n

         
        \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb0px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttp:\/\/www.despega360.com\/wp-content\/uploads\/2017\/09\/laura.png\u00bb show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_last_edited=\u00bbon|desktop\u00bb admin_label=\u00bbImage\u00bb _builder_version=\u00bb3.23″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb51px|||||\u00bb animation_direction=\u00bboff\u00bb border_style=\u00bbsolid\u00bb animation=\u00bboff\u00bb always_center_on_mobile=\u00bbon\u00bb][\/et_pb_image][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.4.3″ text_font=\u00bbPT Sans||||\u00bb text_text_color=\u00bb#323232″ text_font_size=\u00bb18″ text_line_height=\u00bb1.4em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb14px||0px|\u00bb hover_enabled=\u00bb0″ border_style=\u00bbsolid\u00bb]<\/p>\n

        Laura Campuzano<\/strong>, Periodista y especialista en Marketing<\/p>\n

        [\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb3.27.4″ text_font=\u00bbPT Sans|on|||\u00bb text_text_color=\u00bb#363636″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px|||\u00bb border_style=\u00bbsolid\u00bb]09 octubre 2017
        \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

        C\u00f3mo dominar una de las t\u00e9cnicas m\u00e1s importantes de posicionamiento web.<\/p>","protected":false},"author":1,"featured_media":3534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","spay_email":"","jetpack_publicize_message":""},"categories":[3],"tags":[54,25,20,21,26,29,51],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.despega360.com\/wp-content\/uploads\/2017\/10\/SEO.png?fit=1500%2C875&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p95rqk-VH","jetpack-related-posts":[{"id":4129,"url":"https:\/\/www.despega360.com\/en\/organiza-eventos-para-mejorar-tu-imagen-de-marca\/","url_meta":{"origin":3577,"position":0},"title":"Organise events to improve your brand image","date":"16\/04\/2019","format":false,"excerpt":"\u00bfQuieres mejorar tu imagen de marca? Consigue darle m\u00e1s visibilidad a tu empresa con la organizaci\u00f3n de eventos que logren aumentar tu reputaci\u00f3n y prestigio entre las empresas de tu mismo sector y, adem\u00e1s, llamen la atenci\u00f3n de empresas que te interesen.","rel":"","context":"In "BLOG"","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/www.despega360.com\/wp-content\/uploads\/2019\/04\/eventos.jpg?fit=960%2C560&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3697,"url":"https:\/\/www.despega360.com\/en\/seleccionar-las-mejores-palabras-clave-conseguir-buen-posicionamiento-google-traves-una-estrategia-seo\/","url_meta":{"origin":3577,"position":1},"title":"\u00bfC\u00f3mo conseguir un buen posicionamiento en Google a trav\u00e9s de una estrategia SEO de palabras clave?","date":"04\/12\/2017","format":false,"excerpt":"\u00bfQu\u00e9 son las palabras clave? \u00bfqu\u00e9 tipos de palabras clave hay? \u00bfd\u00f3nde colocar las palabras clave para conseguir un buen posicionamiento SEO en Google?","rel":"","context":"In "BLOG"","img":{"alt_text":"palabrasclave-seo-google","src":"https:\/\/i2.wp.com\/www.despega360.com\/wp-content\/uploads\/2017\/12\/palabrasclave.seo_.google.png?fit=1200%2C700&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3601,"url":"https:\/\/www.despega360.com\/en\/seo-vs-sem\/","url_meta":{"origin":3577,"position":2},"title":"SEO VS SEM","date":"23\/10\/2017","format":false,"excerpt":"En una estrategia de posicionamiento online \u00bfqu\u00e9 herramienta es mejor? \u00bfSEO o SEM?","rel":"","context":"In "BLOG"","img":{"alt_text":"SEO VS SEM","src":"https:\/\/i2.wp.com\/www.despega360.com\/wp-content\/uploads\/2017\/10\/SEO-VS-SEM.png?fit=1200%2C700&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3908,"url":"https:\/\/www.despega360.com\/en\/plan-de-marketing-digital-paso-a-paso\/","url_meta":{"origin":3577,"position":3},"title":"Plan de Marketing Digital paso a paso","date":"21\/05\/2018","format":false,"excerpt":"Todos los pasos a seguir y las herramientas necesarias para crear un plan de marketing digital de \u00e9xito.","rel":"","context":"In "BLOG"","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/www.despega360.com\/wp-content\/uploads\/2018\/05\/planmkt.png?fit=1200%2C700&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3558,"url":"https:\/\/www.despega360.com\/en\/que-es-sem-y-como-funciona\/","url_meta":{"origin":3577,"position":4},"title":"\u00bfQu\u00e9 es SEM y c\u00f3mo funciona?","date":"16\/10\/2017","format":false,"excerpt":"Aprende c\u00f3mo llevar a cabo una campa\u00f1a de publicidad de pago en buscadores.","rel":"","context":"In "BLOG"","img":{"alt_text":"sem","src":"https:\/\/i2.wp.com\/www.despega360.com\/wp-content\/uploads\/2017\/10\/SEM.png?fit=1200%2C700&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":680,"url":"https:\/\/www.despega360.com\/en\/elidiomadelmarketingdigital\/","url_meta":{"origin":3577,"position":5},"title":"El Idioma del Marketing Digital","date":"18\/09\/2017","format":false,"excerpt":"T\u00e9rminos que debes dominar si perteneces al \u00e1mbito del Marketing Digital","rel":"","context":"In "BLOG"","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/www.despega360.com\/wp-content\/uploads\/2017\/09\/El-Idioma-del-Marketing-Digital.png?fit=1200%2C700&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.despega360.com\/en\/wp-json\/wp\/v2\/posts\/3577"}],"collection":[{"href":"https:\/\/www.despega360.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.despega360.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.despega360.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.despega360.com\/en\/wp-json\/wp\/v2\/comments?post=3577"}],"version-history":[{"count":5,"href":"https:\/\/www.despega360.com\/en\/wp-json\/wp\/v2\/posts\/3577\/revisions"}],"predecessor-version":[{"id":4731,"href":"https:\/\/www.despega360.com\/en\/wp-json\/wp\/v2\/posts\/3577\/revisions\/4731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.despega360.com\/en\/wp-json\/wp\/v2\/media\/3534"}],"wp:attachment":[{"href":"https:\/\/www.despega360.com\/en\/wp-json\/wp\/v2\/media?parent=3577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.despega360.com\/en\/wp-json\/wp\/v2\/categories?post=3577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.despega360.com\/en\/wp-json\/wp\/v2\/tags?post=3577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}